Digital TV News: Society of Motion Picture and Television Engineers
Next-Gen TV audience measurement pioneered in Phoenix Model Market project
Apr 4, 2019 – Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
News categories:
Pearl TV, Phoenix Model Market, Anne Schelle, Chuck Shuttles, Steve Davis, Scott L. Brown, Joe Winograd, Raj Patel, Advertising, ATSC 3, Big Data, Digital TV, USA
UHD Alliance unveils 'ULTRA HD PREMIUM' logo and begins certification
Jan 5, 2016 – The UHD Alliance (UHDA) has unveiled a consumer-facing logo to identify devices, content and services capable of delivering a premium experience to the Ultra HD market. The UHDA also announced the start of licensing of its ULTRA HD PREMIUM logo.
News categories:
UHD Alliance, IHS Technology, Hanno Basse, Paul Erickson, Digital TV, Set Top Box, Smart TV, Worldwide
SMPTE publishes study group report on HDR
Oct 27, 2015 – The SMPTE has announced the publication of a study group report on the HDR imaging ecosystem. The report summarizes discussion on the implementation of HDR and addresses key questions that will arise as members take advantage of the technology.
News categories:
SMPTE, Alan Lambshead, Thomas Bause Mason, Digital TV, Smart TV, USA, Worldwide
SCTE Assessing Standardization Needs For Next Generation 3D Content Delivery
Feb 19, 2009 – The Society of Cable Telecommunications Engineers (SCTE) announces today that its ANSI-accredited SCTE Standards Program has begun to investigate the standardization required for the carriage of next generation 3D content on cable networks.
News categories:
SCTE, Cable TV, Digital TV
SMPTE to Establish 3-D Home Entertainment Task Force
Jul 21, 2008 – The Society of Motion Picture and Television Engineers (SMPTE) is establishing a task force (3-D Home Display Formats Task Force) to define the parameters of a stereoscopic 3-D mastering standard for content viewed in the home.
News categories:
Society of Motion Picture and Television Engineers, ETC @ USC, Digital TV, Smart TV
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